It’s the most wonderful time of the year: the holidays are here, and with them, so are the cash registers ringing. What that means for you as a small business is that you need to start thinking about how you’re going to handle the added expenses that come with the season. Christmas is a busy time for most businesses, which is why it can be so helpful to have a plan in place before the season even begins. Before you know it, you’ll be scrambling to get everything organized and ready for the new year. But what if you don’t have time to plan? There’s no need to get a store open and staffed. All you need is a computer, an internet connection, and a phone.
Change your ad strategies
The holidays are a great time to bring in new customers, but they also bring with them a whole host of new expenses. Make sure you’re taking care of your customers before and during the holidays by changing your ad strategies. Instead of relying on ads to drive traffic to your site, you should be looking at different avenues that bring traffic to your site. For example, you could create blog content that’s relevant to your products and services. Similarly, you could create videos that explain the features and benefits of your products and services.
Ditch the blog
Blogging, while it has its place in SEO and blog Ad strategy, is not a good long-term strategy for growing your business. For one thing, your blog is what brought you to our site in the first place. If your content is bad or if it brings back bad memories, you’ll be hard-pressed to keep your readers. Moreover, your blog is another expense you’ll be adding to your plate during the holidays. You should, therefore, keep it to a minimum and, if possible, avoid creating content for your blog in the first place. Instead, focus your efforts on growing your email list and building relationships with your customers.
Hire help
As a small business owner, you should always be mindful of your cash flow. You don’t want to begin the year with a deficit, but you also don’t want to go into the new year with a surplus either. To have a balanced and healthy business, you must find a way to work with your cash flow and debt. This can be difficult when you have a small business and only have a few employees to handle your workload. For example, let’s say you hire a new employee to help out during the holidays. You want to make sure you account for this in your budget so you don’t fall behind and incur additional costs. One option is to let the employee carry home the pay stubs and paychecks. This is a quick, but not a very ethical way to do things, so it’s important to find a method that works best for you and your business.
Build your email list
As a small business owner, you’re constantly trying to build and strengthen your relationship with your customers. This is why you should focus your efforts on building your email list. What you do is create a list of people who you’d love to do business with, but haven’t, up to now. You then target these list members and ask them if they’d be interested in receiving marketing materials in the future.
Create a mobile website
If you’re like most small business owners, you want to do everything you can to make your site mobile-friendly. This is because there are numerous advantages to having a mobile website, including having a much easier time ranking in search results and getting more hits per pageview. To create your first mobile site, you can use the following tips: 1. Use a mobile-friendly theme. Which one is right for your business is up to you. There are a number of them. Pick one that works well with your business’s color scheme and theme. 2. Don’t be afraid to change your site design. You can always change it later on if search results don’t work out.
Don’t be afraid to take a pay cut
When you decide to start your own business, you want to make sure you’re prepared for the added expenses that come with the venture. One way to ensure you get the most out of your investment is to find a way to take a pay cut.
Conclusion
The holidays are a tough time for all of us, whether we’re small business owners or regular people. It can be easy to get overwhelmed with all of the logistics of running your business during this time. There are so many things that go into running a small business that doesn’t come into consideration during this time of year. Although we may not be ready for the changes that come with the new year, we can still take care of the basics and make some positive changes for the better in the coming year.