Let’s face it, logos are a useful tool for brands. They make people want to buy their products, and they allow a company to go about their business with a clean conscience.
But how many people think about how a company’s logo impacts their purchase decision?
For some people, it might be too much to ask. For others, the thought of asking for that final approval on the next logo design may be too much to ask for.
If you’re in the latter group, this article is for you. We’ve got some creative ideas for your next logo design that won’t cost you a dime!
If you’re the former group, then let’s get started. You can learn a few new things, and you might even learn something new about yourself in the process.
Come up with your logo We get it.
There are a few things you can do to come up with your logo design.
Start with a sketch. A sketch is better than a click-ety-zip design. A sketch allows you to play around with colors, fonts, and ideas until you find the one that works best for your brand.
You can then trace the sketch, or use a physical copy of it as a guide. This way, you avoid making some unfortunate mistake that will mar the rest of your logo design.
Use a design tool. There are plenty of free and cheap design tools available for both Mac and PC users. Start with GIMP, or any other free or cheap graphics program, and play around with various settings until you get the look you want.
Try our logo Maker
A logo is just a design that identifies your brand. But what if you want to go a little bit deeper? What if you want to create a design that speaks to your customers and/or employees directly?
The problem is, there’s no way to do that with a click-ety-zip design. You can’t have a personalized, tongue-in-cheek logo that speaks to a certain audience or a certain company. You just can’t do it.
The closest thing you could do is try our logo maker. With it, you can create a logo in just a few minutes that looks like it came right out of a CAD program. You can adjust the color, the text, and the placement of the words to your heart’s content.
And it’s free!
The show, don’t just tell
We all know that logos are beautiful things — that they convey a lot. But how often do we use our logos, and how often do we take the time to SHOW them to the world?
Well, you may want to take a look at the last item on our list. One of the best things about logos is that you can use them for everything. You can use them to market your products, promote your brand, or represent your company.
If you want to use your logo for everything, that is. What if you want your logo to speak to your customers directly?
This is where the “show, don’t just tell” principle comes into play. Instead of just telling people what your logo looks like, why don’t you show them?
That’s what we call “the show” part of a logo design. When people see your logo, what do they see?
More than likely, they see a representation of your brand — a representation that they might not necessarily want to buy from, or even know about.
We call this the “selling” part of the logo design.
Try a picture
Not only is a picture worth a thousand words, but it can also be the perfect display of your logo design.
You can set up a photoshoot for your logo pictures. Put up some signs and have people stand in front of them to get a better view of your logo. Put up as many pictures as possible, and as different places as possible.
Once you have your logo pictures, turn them into vectors. This will allow you to use different illustration styles and make your logo look even more artistic and appealing.
Start from a sketch
So far, we’ve discussed how to create a logo from scratch, but what if you’re not a graphic artist?
Well, you can still use our logo maker to create a logo from a sketch. Start with a sketch and adjust it until it looks like the final product. Once you have that, you can send it to us and we’ll create a logo for you from scratch!
Conclusion
The logo is the face of your brand. It’s what people see when they open your email or log onto your website.
A great logo can make or break a business. If your logo is bad, people will forget about you pretty quickly. But if your logo is good, people will remember you for a long time.
Your logo should represent your brand, your products, and your services. It should be memorable, and it should convey a certain message to potential customers or employees.
Now that you know a bit about logo development and the process, it’s time to get started. Here are a few tips to make your logo design better:
Start with a sketch. A sketch allows you to play around with colors, fonts, and ideas until you find the one that works best for your brand.
Use a design tool. There are plenty of free and cheap design tools available for both Mac and PC users. Start with GIMP, or any other free or cheap graphics program, and play around with various settings until you get the look you want.
Try our logo maker. A logo is just a design that identifies your brand. But what if you want to go a little bit deeper? What if you want to create a design that speaks to your customers and/or employees directly? The problem is, there’s no way to do that with a click-ety-zip design. You can’t have a personalized, tongue-in-cheek logo that speaks to a certain audience or a certain company. You just can’t do it. The closest thing you could do is try our logo maker. With it, you can create a logo in just a few minutes that looks like it came right out of a CAD program. You can adjust the color, the text, and the placement of the words to your heart’s content. And it’s free!
Now go out there and prove to the world that you’re the best of the best at logo design. We’ll help you get there.